Blog Articles

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26 Apr 2018

The Inbound Methodology - Stage 1: Attracting Visitors to Your Website

Inbound Marketing focuses on attracting the right customers with the right content at the right time. In this blog article, we will focus on the first component of the Inbound Methodology or Inbound M...
Andrew Chao Daongam
24 Apr 2018

Understanding the Client Journey - An Inbound Marketing Approach

The truth is, people have changed how they shop. Not long ago, when they needed advice with specific solutions, they contact the business and speak with a salesperson in order to obtain all the inform...
Andrew Chao Daongam
19 Apr 2018

The Power of Buyer Persona Profiles to succeed with Inbound Marketing

Developing a buyer persona profiles for your firm is critical for running your Inbound Marketing activities or any sales and marketing initiatives. Not only will a buyer persona help you focus on who ...
Andrew Chao Daongam
17 Apr 2018

What is Inbound Marketing? A Quick Introduction

It’s easy to talk about the different activities of online marketing. If you ask the President of the company or the sales team what their current online efforts are, they can name quite a few without...
Andrew Chao Daongam
03 Apr 2018

4 Simple Tips to Start a Business Blog that Generate Leads

There are multiple reasons could be stated as to why financial service firms have a blog. In the end, it should narrow down to 2 general reasons: (1) Blogging will generate more traffic to your websit...
Andrew Chao Daongam
27 Mar 2018

9 Blog Optimization Elements for the Eyes of Your Audience

It is great to see that quite a few company websites have a blog or some kind of publication page, as it’s an effective way to help your prospects relate their pain points to solutions that you have t...
Andrew Chao Daongam
19 Mar 2018

4 Internal Positions to Assign for Building Your Blogging Team

Many companies have a hard time being consistent in publishing blog content on their website. If you have been trying to do it internally, one reason for your inconsistency could be the absence of a d...
Andrew Chao Daongam
16 Mar 2018

7 Blog Optimization Tips for Search Engines (SEO)

When you optimize your blog articles, implementing SEO best practices is an important first step as part of blogging 101, meaning Search Engine Optimization, is a common term used in the finance field...
Andrew Chao Daongam
15 Mar 2018

4 Sources to Find Blog Content Ideas

Generating blog ideas may not come naturally but that is OK and normal especially if you are just starting out with blogging or have recently discoveredthe power of it.
Andrew Chao Daongam
10 Jan 2018

3 Underused Lead Generation Activities by Financial Advisors

Advisors rely heavily on their network for referrals. However, no matter how many referrals they obtain, many Financial Advisors still feel that they are not enough and they find referral generation a...
Andrew Chao Daongam
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