Blog Articles

Help Building Better Businesses

03 May 2018

Marketing Tactics vs Strategy - Which One First?

When I have discussions about marketing with a firm, they typically have a very good understanding of what tactics are and how they plan to execute them. I usually start off the conversation by asking...
Andrew Chao Daongam
02 May 2018

The Inbound Methodology - Stage 3: Closing Leads as Customers

Our previous blog article on the CONVERT stage of the Inbound Methodology talked about how inbound leads are not solely generated by prospects who fill out the “Contact Us” form. Not everyone is ready...
Andrew Chao Daongam
27 Apr 2018

The Inbound Methodology - Stage 2: Converting Website Visitors to Leads

When you apply inbound marketing to your financial service firm, having a lot of traffic come into your website may be thrilling at first, but without any of them converting to a lead, your sales oppo...
Andrew Chao Daongam
26 Apr 2018

The Inbound Methodology - Stage 1: Attracting Visitors to Your Website

Inbound Marketing focuses on attracting the right customers with the right content at the right time. In this blog article, we will focus on the first component of the Inbound Methodology or Inbound M...
Andrew Chao Daongam
24 Apr 2018

Understanding the Client Journey - An Inbound Marketing Approach

The truth is, people have changed how they shop. Not long ago, when they needed advice with specific solutions, they contact the business and speak with a salesperson in order to obtain all the inform...
Andrew Chao Daongam
19 Apr 2018

The Power of Buyer Persona Profiles to succeed with Inbound Marketing

Developing a buyer persona profiles for your firm is critical for running your Inbound Marketing activities or any sales and marketing initiatives. Not only will a buyer persona help you focus on who ...
Andrew Chao Daongam
17 Apr 2018

What is Inbound Marketing? A Quick Introduction

It’s easy to talk about the different activities of online marketing. If you ask the President of the company or the sales team what their current online efforts are, they can name quite a few without...
Andrew Chao Daongam
03 Apr 2018

4 Simple Tips to Start a Business Blog that Generate Leads

There are multiple reasons could be stated as to why financial service firms have a blog. In the end, it should narrow down to 2 general reasons: (1) Blogging will generate more traffic to your websit...
Andrew Chao Daongam
27 Mar 2018

9 Blog Optimization Elements for the Eyes of Your Audience

It is great to see that quite a few company websites have a blog or some kind of publication page, as it’s an effective way to help your prospects relate their pain points to solutions that you have t...
Andrew Chao Daongam
19 Mar 2018

4 Internal Positions to Assign for Building Your Blogging Team

Many companies have a hard time being consistent in publishing blog content on their website. If you have been trying to do it internally, one reason for your inconsistency could be the absence of a d...
Andrew Chao Daongam
All posts

Get all News Updates to your inbox.