Blog Articles

Help Building Better Businesses

14 Jun 2018

The Power of CTA Marketing (Call-to-Action) to Prompt Engagement with Emails

Writing amazing emails and hoping that potential customers open them is only a small stepping stone to them finally deciding to make a purchase. The tried and true sign of strong email marketing is se...
Andrew Chao Daongam
13 Jun 2018

3 Key Practices on How to Adopt Lead Nurturing Emails

When your company gains a lead, this is great news for your firm, but it doesn’t just stop right there. HubSpot studies show that the majority of newly converted leads are not ready for sales yet and ...
Julia Lin
07 Jun 2018

4 Best Practices when Crafting Prospecting Email Subject Lines

Writing an email could take up a lot of time and resources. You could write the best email, but it wouldn’t matter if no one opens it. This is why subject lines are an important factor to your email c...
Andrew Chao Daongam
29 May 2018

What are SMART Marketing Goals and how to create them

Does it feel like you’re putting a lot of work into running various Inbound marketing campaigns for your financial service firm but aren’t getting the results you want? Your content has useful informa...
Julia Lin
24 May 2018

4 Components to Creating Competitive Positioning Statements

Having several positioning statements for your business could be a game changer in the way that they sell. They are great to open a conversation about how you can help your prospects and leads.
Andrew Chao Daongam
17 May 2018

The Power of Storytelling Marketing

A marketing campaign. What is the first thought that comes to mind when you hear these words? Likely, numerous images of creating ads, blasting out emails, SEO optimization, etc. flow into your though...
Julia Lin
15 May 2018

5 Core Elements of Building Your Client Profile or Buyer Persona

We mentioned in our previous blog article about Inbound Marketing Strategy where one of the elements is to understand who you are trying to attract for your business as a client. You can identify that...
Andrew Chao Daongam
08 May 2018

Understanding the Consumer's / Buyer's Journey Within the Context of Inbound Marketing

The sales power has shifted dramatically from seller to buyer due to the power of search engines. According to HubSpot, 77% of B2B buyers do not talk with a sales rep until they have done their own re...
Andrew Chao Daongam
03 May 2018

Marketing Tactics vs Strategy - Which One First?

When I have discussions about marketing with a firm, they typically have a very good understanding of what tactics are and how they plan to execute them. I usually start off the conversation by asking...
Andrew Chao Daongam
02 May 2018

The Inbound Methodology - Stage 3: Closing Leads as Customers

Our previous blog article on the CONVERT stage of the Inbound Methodology talked about how inbound leads are not solely generated by prospects who fill out the “Contact Us” form. Not everyone is ready...
Andrew Chao Daongam
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