--- title: Bethink Marketing Media - Videos and Podcasts | Inbound Marketing description: Inbound Marketing | Providing Videos and Podcast episodes to help businesses to improve their inbound marketing activities --- [![Bethink Marketing](https://bethinkmanagement.com/hs-fs/hubfs/BethinkMarketing_October2017/Images/Bethink_logo.png?width=300&height=113&name=Bethink_logo.png "Bethink Marketing")](http://bethinkmarketing.com/) - [About](http://bethinkmarketing.com/about/) - [Solutions](https://bethinkmarketing.com/solutions/) - [Sales Solutions](http://bethinkmarketing.com/sales-solutions/) - [Marketing Solutions](https://bethinkmarketing.com/marketing-solutions/) - [Resources](http://bethinkmarketing.com/resources) - [More...](http://bethinkmarketing.com/resources) - [Blog](https://bethinkmanagement.com/articles) # Bethink Marketing Media - Videos & Podcasts ![Business Man on Laptop.jpg](https://bethinkmanagement.com/hs-fs/hubfs/Images/Blog/Banner/Business%20Man%20on%20Laptop.jpg?width=1920&name=Business%20Man%20on%20Laptop.jpg "Business Man on Laptop.jpg") ### Get the latest videos and podcast, right in your inbox ### Topics - [Podcast (24)](https://bethinkmanagement.com/media/tag/podcast) - [Inbound Sales (18)](https://bethinkmanagement.com/media/tag/inbound-sales) - [Inbound Marketing (14)](https://bethinkmanagement.com/media/tag/inbound-marketing) - [Videos (10)](https://bethinkmanagement.com/media/tag/videos) - [Marketing Strategy (8)](https://bethinkmanagement.com/media/tag/marketing-strategy) - [Blogging (6)](https://bethinkmanagement.com/media/tag/blogging) - [Email Marketing (6)](https://bethinkmanagement.com/media/tag/email-marketing) - [Lead Generation (6)](https://bethinkmanagement.com/media/tag/lead-generation) - [Marketing Fundamentals (4)](https://bethinkmanagement.com/media/tag/marketing-fundamentals) - [Marketing Software (1)](https://bethinkmanagement.com/media/tag/marketing-software) see all ## [6 Questions Financial Service Firms Must Ask Themselves to Set a Goal with Email Marketing \[Podcast Ep. 16\]](https://bethinkmanagement.com/media/6-questions-financial-service-firms-set-goal-email-marketing-ep.-16) Posted by [Julia Lin](https://bethinkmanagement.com/media/author/julia-lin) on Jun 26, 2018 8:04:00 AM - [Tweet](https://twitter.com/share) [![podcast-episode16-cover](https://bethinkmanagement.com/hubfs/Images/Podcast/podcast-episode16-cover.png)](https://bethinkmanagement.com/media/6-questions-financial-service-firms-set-goal-email-marketing-ep.-16) **For this episode we will answer the following question:** How can my financial service firm determine a goal for an email we write to make sure it’s high-performing? Email is one of the oldest and most powerful tools firms use to engage with potential customers on a deeper level. But as time has passed, it’s become unfortunately common for firms to lose sight of why they’re sending out certain emails and how such emails will even help them achieve their company’s goals. With plenty of directionless email blasts saturating the financial industry these days, how do you make sure the emails your firm is sending out are truly relevant to your potential customers who receive them while also helping them move forward through the sales process? It all comes down to making your emails goal-oriented, with a clear purpose and focused on the customer. [Read More](https://bethinkmanagement.com/media/6-questions-financial-service-firms-set-goal-email-marketing-ep.-16) 0 Comments [Click here to read/write comments](https://bethinkmanagement.com/media/6-questions-financial-service-firms-set-goal-email-marketing-ep.-16#comments-listing) Topics: [Inbound Marketing](https://bethinkmanagement.com/media/tag/inbound-marketing), [Inbound Sales](https://bethinkmanagement.com/media/tag/inbound-sales), [Email Marketing](https://bethinkmanagement.com/media/tag/email-marketing), [Podcast](https://bethinkmanagement.com/media/tag/podcast) ## [3 Helpful Email Marketing Data for Financial Advisors to Build Relationships \[Podcast Ep. 15\]](https://bethinkmanagement.com/media/3-email-marketing-data-financial-advisors-build-relationships-podcast-ep-15) Posted by [Andrew Chao Daongam](https://bethinkmanagement.com/media/author/andrew-chao-daongam) on Jun 19, 2018 8:06:00 AM - [Tweet](https://twitter.com/share) [![podcast-episode15-cover](https://bethinkmanagement.com/hubfs/Images/Podcast/podcast-episode15-cover.png)](https://bethinkmanagement.com/media/3-email-marketing-data-financial-advisors-build-relationships-podcast-ep-15) [Read More](https://bethinkmanagement.com/media/3-email-marketing-data-financial-advisors-build-relationships-podcast-ep-15) 0 Comments [Click here to read/write comments](https://bethinkmanagement.com/media/3-email-marketing-data-financial-advisors-build-relationships-podcast-ep-15#comments-listing) Topics: [Inbound Marketing](https://bethinkmanagement.com/media/tag/inbound-marketing), [Inbound Sales](https://bethinkmanagement.com/media/tag/inbound-sales), [Email Marketing](https://bethinkmanagement.com/media/tag/email-marketing), [Podcast](https://bethinkmanagement.com/media/tag/podcast) ## [3 Email Marketing Best Practices for Financial Service Firms \[Video\]](https://bethinkmanagement.com/media/3-email-marketing-best-practices-financial-service-firms-video) Posted by [Andrew Chao Daongam](https://bethinkmanagement.com/media/author/andrew-chao-daongam) on Jun 6, 2018 3:06:00 PM - [Tweet](https://twitter.com/share) [![3-best-practice-email-marketing-financial-services-featured-image](https://bethinkmanagement.com/hubfs/3-best-practice-email-marketing-financial-services-featured-image.png)](https://bethinkmanagement.com/media/3-email-marketing-best-practices-financial-service-firms-video) [Read More](https://bethinkmanagement.com/media/3-email-marketing-best-practices-financial-service-firms-video) 0 Comments [Click here to read/write comments](https://bethinkmanagement.com/media/3-email-marketing-best-practices-financial-service-firms-video#comments-listing) Topics: [Inbound Marketing](https://bethinkmanagement.com/media/tag/inbound-marketing), [Inbound Sales](https://bethinkmanagement.com/media/tag/inbound-sales), [Email Marketing](https://bethinkmanagement.com/media/tag/email-marketing), [Videos](https://bethinkmanagement.com/media/tag/videos) ## [3 Elements to Build Your Business Story as Part of the Inbound Marketing Strategy for Your Financial Service Firm](https://bethinkmanagement.com/media/3-elements-business-story-inbound-marketing-strategy-financial-service-firm) Posted by [Julia Lin](https://bethinkmanagement.com/media/author/julia-lin) on May 30, 2018 3:11:00 PM - [Tweet](https://twitter.com/share) [![video-featured-image-3-elements-business-story-inbound-marketing-financial-services-2](https://bethinkmanagement.com/hubfs/video-featured-image-3-elements-business-story-inbound-marketing-financial-services-2.png)](https://bethinkmanagement.com/media/3-elements-business-story-inbound-marketing-strategy-financial-service-firm) Many financial service firms will focus on creating a lot of content, going on social media making sure that they are exposed. But when they decide to analyze and look at their results, and even talking to potential customers and customers, they've realized that maybe there's no connection with the prospects or clients and that there is no interest for them to know about your business. **Have you ever wondered as to why is that?** [Read More](https://bethinkmanagement.com/media/3-elements-business-story-inbound-marketing-strategy-financial-service-firm) 0 Comments [Click here to read/write comments](https://bethinkmanagement.com/media/3-elements-business-story-inbound-marketing-strategy-financial-service-firm#comments-listing) Topics: [Inbound Marketing](https://bethinkmanagement.com/media/tag/inbound-marketing), [Marketing Strategy](https://bethinkmanagement.com/media/tag/marketing-strategy), [Videos](https://bethinkmanagement.com/media/tag/videos) ## [3 Reasons Why Financial Service Firms Should Work on Their Inbound Marketing Strategy Before Tactics](https://bethinkmanagement.com/media/3-reasons-financial-service-firms-work-inbound-marketing-strategy-before-tactics) Posted by [Andrew Chao Daongam](https://bethinkmanagement.com/media/author/andrew-chao-daongam) on May 23, 2018 3:28:07 PM - [Tweet](https://twitter.com/share) [![video-featured-image-3-reasons-why-tactics-before-strategy](https://bethinkmanagement.com/hubfs/video-featured-image-3-reasons-why-tactics-before-strategy.png)](https://bethinkmanagement.com/media/3-reasons-financial-service-firms-work-inbound-marketing-strategy-before-tactics) **Script Below:** Financial service firms put a lot of energy on inbound marketing tactics. For example, they would spend a lot of time sending emails, write a lot of blog articles and maybe even get their advisors to go on social media so that they can do some social selling. But we know that it's really hard to make inbound marketing work if you do not have a strategy that backs up your tactics. [Read More](https://bethinkmanagement.com/media/3-reasons-financial-service-firms-work-inbound-marketing-strategy-before-tactics) 0 Comments [Click here to read/write comments](https://bethinkmanagement.com/media/3-reasons-financial-service-firms-work-inbound-marketing-strategy-before-tactics#comments-listing) Topics: [Inbound Marketing](https://bethinkmanagement.com/media/tag/inbound-marketing), [Marketing Strategy](https://bethinkmanagement.com/media/tag/marketing-strategy), [Videos](https://bethinkmanagement.com/media/tag/videos) ## [How Many Positioning Statements Should My Financial Service Firm Have? \[Podcast Ep. 11\]](https://bethinkmanagement.com/media/how-many-positioning-statements-should-financial-service-firm-have) Posted by [Andrew Chao Daongam](https://bethinkmanagement.com/media/author/andrew-chao-daongam) on May 22, 2018 11:02:00 AM - [Tweet](https://twitter.com/share) [![podcast-episode11-cover](https://bethinkmanagement.com/hubfs/Images/Podcast/podcast-episode11-cover.png)](https://bethinkmanagement.com/media/how-many-positioning-statements-should-financial-service-firm-have) **Script Below:** For this episode we will answer the following question: **How many positioning statements do I need for my financial service firm?** [Read More](https://bethinkmanagement.com/media/how-many-positioning-statements-should-financial-service-firm-have) 0 Comments [Click here to read/write comments](https://bethinkmanagement.com/media/how-many-positioning-statements-should-financial-service-firm-have#comments-listing) Topics: [Inbound Marketing](https://bethinkmanagement.com/media/tag/inbound-marketing), [Marketing Strategy](https://bethinkmanagement.com/media/tag/marketing-strategy), [Inbound Sales](https://bethinkmanagement.com/media/tag/inbound-sales), [Podcast](https://bethinkmanagement.com/media/tag/podcast) ## [How Well Do I Need to Know My Financial Service Firm's Buyer Persona? \[Podcast Ep. 10\]](https://bethinkmanagement.com/media/how-well-need-know-financial-service-firm-buyer-persona) Posted by [Julia Lin](https://bethinkmanagement.com/media/author/julia-lin) on May 14, 2018 11:02:00 AM - [Tweet](https://twitter.com/share) [![podcast-episode10-cover](https://bethinkmanagement.com/hubfs/Images/Podcast/podcast-episode10-cover.png)](https://bethinkmanagement.com/media/how-well-need-know-financial-service-firm-buyer-persona) **Script below:** For this episode we will answer the following question: **How well do I need to know my Buyer Persona?** [Read More](https://bethinkmanagement.com/media/how-well-need-know-financial-service-firm-buyer-persona) 0 Comments [Click here to read/write comments](https://bethinkmanagement.com/media/how-well-need-know-financial-service-firm-buyer-persona#comments-listing) Topics: [Inbound Marketing](https://bethinkmanagement.com/media/tag/inbound-marketing), [Marketing Strategy](https://bethinkmanagement.com/media/tag/marketing-strategy), [Podcast](https://bethinkmanagement.com/media/tag/podcast) ## [What is the Difference Between Strategy and Tactic and Which One Comes First for Financial Service Firms? \[Podcast Ep.9\]](https://bethinkmanagement.com/media/difference-between-strategy-tactic-which-first-financial-service-firm) Posted by [Andrew Chao Daongam](https://bethinkmanagement.com/media/author/andrew-chao-daongam) on May 7, 2018 11:03:00 AM - [Tweet](https://twitter.com/share) [![podcast-episode9-cover](https://bethinkmanagement.com/hubfs/Images/Podcast/podcast-episode9-cover.png)](https://bethinkmanagement.com/media/difference-between-strategy-tactic-which-first-financial-service-firm) **Script below:** For this episode, we will answer the following question: **What is the difference between strategy and tactic and which one comes first?** [Read More](https://bethinkmanagement.com/media/difference-between-strategy-tactic-which-first-financial-service-firm) 0 Comments [Click here to read/write comments](https://bethinkmanagement.com/media/difference-between-strategy-tactic-which-first-financial-service-firm#comments-listing) Topics: [Inbound Marketing](https://bethinkmanagement.com/media/tag/inbound-marketing), [Marketing Strategy](https://bethinkmanagement.com/media/tag/marketing-strategy), [Podcast](https://bethinkmanagement.com/media/tag/podcast) ## [How Can Financial Advisors Use the Company’s Inbound Marketing Content to Nurture Their Leads? \[Podcast Ep.8\]](https://bethinkmanagement.com/media/financial-advisors-use-inbound-marketing-content-nurture-leads-podcast-ep8) Posted by [Andrew Chao Daongam](https://bethinkmanagement.com/media/author/andrew-chao-daongam) on Apr 30, 2018 11:23:00 AM - [Tweet](https://twitter.com/share) [![bethinkpodcast-episode8-cover](https://bethinkmanagement.com/hubfs/Images/Podcast/bethinkpodcast-episode8-cover.png)](https://bethinkmanagement.com/media/financial-advisors-use-inbound-marketing-content-nurture-leads-podcast-ep8) [Read More](https://bethinkmanagement.com/media/financial-advisors-use-inbound-marketing-content-nurture-leads-podcast-ep8) 0 Comments [Click here to read/write comments](https://bethinkmanagement.com/media/financial-advisors-use-inbound-marketing-content-nurture-leads-podcast-ep8#comments-listing) Topics: [Inbound Marketing](https://bethinkmanagement.com/media/tag/inbound-marketing), [Inbound Sales](https://bethinkmanagement.com/media/tag/inbound-sales), [Podcast](https://bethinkmanagement.com/media/tag/podcast) ## [3 Core Inbound Marketing Metrics to Track for Growing Your Financial Service Firm](https://bethinkmanagement.com/media/3-core-inbound-marketing-metrics-track-growing-financial-service-firm) Posted by [Andrew Chao Daongam](https://bethinkmanagement.com/media/author/andrew-chao-daongam) on Apr 25, 2018 11:14:00 AM - [Tweet](https://twitter.com/share) [![video-featured-image-3-core-inbound-marketing-metrics-finance](https://bethinkmanagement.com/hubfs/video-featured-image-3-core-inbound-marketing-metrics-finance.png)](https://bethinkmanagement.com/media/3-core-inbound-marketing-metrics-track-growing-financial-service-firm) **Here is the script for those who would like to read it:** If you want to be successful with online marketing for your financial service firm, it’s highly important that you understand your inbound marketing metrics. [Read More](https://bethinkmanagement.com/media/3-core-inbound-marketing-metrics-track-growing-financial-service-firm) 0 Comments [Click here to read/write comments](https://bethinkmanagement.com/media/3-core-inbound-marketing-metrics-track-growing-financial-service-firm#comments-listing) Topics: [Inbound Marketing](https://bethinkmanagement.com/media/tag/inbound-marketing), [Videos](https://bethinkmanagement.com/media/tag/videos) [All posts](https://bethinkmanagement.com/media/all) [Next](https://bethinkmanagement.com/media/tag/inbound-marketing/page/2) Copyright 2026 - Bethink Marketing Consulting