Here is the script for those who would like to read it:
For this episode we will answer the following question:
How long does it take before I see significant results with Inbound Marketing for my financial service firm?
If you are expecting a huge dramatic jump in lead generation where you advisors will have an overflow of leads right when you start implementing inbound marketing activities, you will be quite disappointed.
The truth is, Inbound Marketing and most of online marketing activities are not a quick and easy fix. It requires a lot of time, dedication and discipline to reap its benefits.
You may be wondering why other financial investment companies are so convinced with Inbound Marketing and are willing to put a lot of money into it. The reason why they are sold on Inbound marketing is because it shares a lot of similarities with investment solutions.
Advisors provide investment opportunities that will benefit individuals further down the road. Investors are asked to invest some of their wealth that will not provide immediate results and for investors to really see their investment grow, they need to commit to keeping their money in that fund for many years to come. They may see a small increase in value during the first few months but to really see a significant increase, they need to be patient.
It’s the same principle with Inbound Marketing. You need to be patient and commit to it for as a long term investment. The longer you do it, the more results you will experience over time. And of course, the more you invest in Inbound marketing, the more you’ll get out of it. You may see small increase in traffic and some leads coming in for your advisors here and there. But to see significant results, you need to be patient.
Inbound Marketing is not a cost. It is an investment that you are making to build your online presence and authority in the industry. As long as you are strategically running inbound marketing activities with patience, you’re setting your company up for growth.
That is all for this episodes. If you have any questions that you would like us to answer related to marketing in the financial service world, please email us at podcast@bethinkmarketing.com