For this episode we will answer the following question:
Why is blogging a must for financial service firms?
Financial Advisors are relying heavily on their network to generate new business. But with today’s technologically driven world, there is a huge opportunity online. If you are looking to find a new source of business, blogging is a must.
When you publish blog content on your website, they could be found by your prospects when they are typing away on search engines. Also, publishing your blog content on social media will also drive traffic as your followers may be interested to read them.
You can shows that you are an industry expert by writing content about the industry. In addition, your blog articles will provide readers a glimpse of who they might potentially be working with.
Traffic is great, but having leads is greater as they fill your advisors sales pipeline. Using blog articles to generate leads is an uncommon practice in the financial service world. Since this tactic is hardly used, do take advantage of it to be ahead of the competition and to fill the sales pipeline.
What you want to do is to offer a premium content that your visitors can download in exchange for their contact information. With their contact information, you can now start a conversation.
Here is an applicable example. If you write a blog article about alternative investments, you can offer an alternative investment guide available for download in exchange for their email.