Here is the script for those who would like to read it:
For this episode, we will answer the following question,
Why should financial service firms implement Inbound Marketing?
Marketing is very broad and could be quite expensive to run various campaigns. There is so much that your financial service firm could do to raise awareness of your business but of course everything that you wish to do may cost you an arm and a leg.
I believe that Financial service firms are not succeeding with Marketing because 1, they are not sure how to make it work for their business and 2, they are not spending their marketing budget in the right places.
In fact, many financial service firms don’t even put efforts on marketing itself. They basically do their marketing through their advisors.
All to say that if you want your marketing efforts to make a difference for growth and to gain competitive advantage, applying Inbound Marketing to your financial service firm could help and here are 3 reasons why.
The Inbound Marketing Methodology focuses on how buyers’ shop in today’s technologically driven world, which is to provide the right content in the right context. Wouldn’t it be great if a prospect found your blog article through google about investments when they themselves were the ones searching for investment opportunities? Inbound could possibly make that happen and much more.
If you are or have done many marketing campaigns for your financial service firm, you know how expensive and time consuming trade shows, mailings and other traditional marketing could cost. According to HubSpot Inbound Leads cost 61% less than outbound leads on average
If you strategically apply Inbound Marketing along with an Inbound Marketing software such as HubSpot, you could potentially generate a lot of leads. Not only that, you will have leads where you can backtrack all their online activities with your business such as what pages they visited, emails that have been opened and the links clicked in each one of them.
By having these client engagement information, advisors have an easier time to help their leads by guiding them to the right investment solutions better and faster.
Let’s recap the 3 reasons why financial service firms should Implement Inbound Marketing:
1. It is a proven methodology used by thousands of companies around the world. You could be rest assured that you are setting up for success.
2. It is less expensive than traditional marketing.
3. Advisors are equipped to closed better and faster with more leads in their pipeline.
That is all for this episodes. If you have any questions that you would like us to answer related to marketing in the financial service world, please email us at podcast@bethinkmarketing.com