Here is the script for those who would like to read it:

Let’s start with some stats. According to HubSpot, companies who blog 16 times or more per month get about 4.5 times more leads than companies who blog 0 to 4 times. According to FutureBuzz, there are about  346 million blog readers in this world. That’s a lot of blog readers! But at the same time, that’s a lot of blog articles that you need to write in order to attract some of them.

Now let’s keep it real. According to my research and going through several websites in the financial sector, I have not seen one yet that writes 16 or more blog posts. I’ve seen different varieties. Some write once a week. Some write every quarter. At most I’ve seen, they’ve written twice a week so that makes 8 to 10 blog posts per month.

Then how many blog posts should financial service firms write every month?

I am sharing with you all this information to help answer the question as to how many times you need to blog for your financial service blog. Just know that the more you blog, the more traffic and the more leads you will get.

You may not be able to blog 16 times per month, but maybe you can start small. I suggest and recommend that you start once a week. That is about 4 blogs per month.

Once you build a habit of writing those blogs and get use to it, start by thinking how you can expand on writing more and more. Once you reach that point of writing over 16 blog posts, then you will be for sure above the competition.