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Topics: Marketing Strategy, Inbound Sales, Podcast, Marketing Fundamentals
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Topics: Marketing Strategy, Inbound Sales, Podcast, Marketing Fundamentals
Many financial service firms will focus on creating a lot of content, going on social media making sure that they are exposed. But when they decide to analyze and look at their results, and even talking to potential customers and customers, they've realized that maybe there's no connection with the prospects or clients and that there is no interest for them to know about your business. Have you ever wondered as to why is that?
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Topics: Inbound Marketing, Marketing Strategy, Videos
Scrip Below:
For this episode, we will answer the following question:
How can I make my company story engaging so that people will actually stop and listen?
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Topics: Marketing Strategy, Inbound Sales, Podcast
3 Reasons Why Financial Service Firms Should Work on Their Inbound Marketing Strategy Before Tactics
Script Below:
Financial service firms put a lot of energy on inbound marketing tactics. For example, they would spend a lot of time sending emails, write a lot of blog articles and maybe even get their advisors to go on social media so that they can do some social selling.
But we know that it's really hard to make inbound marketing work if you do not have a strategy that backs up your tactics.
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Topics: Inbound Marketing, Marketing Strategy, Videos
Script Below:
For this episode we will answer the following question:
How many positioning statements do I need for my financial service firm?
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Topics: Inbound Marketing, Marketing Strategy, Inbound Sales, Podcast
Script below:
For this episode we will answer the following question:
How well do I need to know my Buyer Persona?
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Topics: Inbound Marketing, Marketing Strategy, Podcast
Script below:
For this episode, we will answer the following question:
What is the difference between strategy and tactic and which one comes first?
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Topics: Inbound Marketing, Marketing Strategy, Podcast