Bethink Marketing Media - Videos & Podcasts

Topics: Inbound Sales, Podcast, Marketing Software, Marketing Fundamentals

Topics: Marketing Strategy, Inbound Sales, Podcast, Marketing Fundamentals

For this episode, we will answer the following question:

How can I use Inbound Marketing content to follow-up with potential customers and prompt them to reply as a Financial Advisor?

We’ve all been there before, we’ve sent out that all too well-known follow-up email asking how a potential customer is doing and checking in with them. But then we find that the amount of emails we’re sending out is disproportionate to the number of responses we’re getting back. There’s a reason why you’re not getting a lot of these same people replying back to the emails you send out to them.

Topics: Inbound Sales, Podcast

Topics: Email Marketing, Videos

For this episode we will answer the following question:
How can my financial service firm determine a goal for an email we write to make sure it’s high-performing?

Email is one of the oldest and most powerful tools firms use to engage with potential customers on a deeper level. But as time has passed, it’s become unfortunately common for firms to lose sight of why they’re sending out certain emails and how such emails will even help them achieve their company’s goals.

With plenty of directionless email blasts saturating the financial industry these days, how do you make sure the emails your firm is sending out are truly relevant to your potential customers who receive them while also helping them move forward through the sales process?

It all comes down to making your emails goal-oriented, with a clear purpose and focused on the customer.

Topics: Inbound Marketing, Inbound Sales, Email Marketing, Podcast

Topics: Inbound Sales, Email Marketing, Podcast

Many financial service firms will focus on creating a lot of content, going on social media making sure that they are exposed. But when they decide to analyze and look at their results, and even talking to potential customers and customers, they've realized that maybe there's no connection with the prospects or clients and that there is no interest for them to know about your business. Have you ever wondered as to why is that?

Topics: Inbound Marketing, Marketing Strategy, Videos

Scrip Below:

For this episode, we will answer the following question: 
How can I make my company story engaging so that people will actually stop and listen?

Topics: Marketing Strategy, Inbound Sales, Podcast

Script below:

For this episode we will answer the following question:
How well do I need to know my Buyer Persona?

Topics: Inbound Marketing, Marketing Strategy, Podcast