Bethink Marketing Media - Videos & Podcasts

For this episode we will answer the following question:
How can my financial service firm determine a goal for an email we write to make sure it’s high-performing?

Email is one of the oldest and most powerful tools firms use to engage with potential customers on a deeper level. But as time has passed, it’s become unfortunately common for firms to lose sight of why they’re sending out certain emails and how such emails will even help them achieve their company’s goals.

With plenty of directionless email blasts saturating the financial industry these days, how do you make sure the emails your firm is sending out are truly relevant to your potential customers who receive them while also helping them move forward through the sales process?

It all comes down to making your emails goal-oriented, with a clear purpose and focused on the customer.

Topics: Inbound Marketing, Inbound Sales, Email Marketing, Podcast

Topics: Inbound Marketing, Inbound Sales, Email Marketing, Podcast

Topics: Inbound Marketing, Inbound Sales, Email Marketing, Videos

Many financial service firms will focus on creating a lot of content, going on social media making sure that they are exposed. But when they decide to analyze and look at their results, and even talking to potential customers and customers, they've realized that maybe there's no connection with the prospects or clients and that there is no interest for them to know about your business. Have you ever wondered as to why is that?

Topics: Inbound Marketing, Marketing Strategy, Videos

Script Below:

Financial service firms put a lot of energy on inbound marketing tactics. For example, they would spend a lot of time sending emails, write a lot of blog articles and maybe even get their advisors to go on social media so that they can do some social selling.

But we know that it's really hard to make inbound marketing work if you do not have a strategy that backs up your tactics.

Topics: Inbound Marketing, Marketing Strategy, Videos

Script Below:

For this episode we will answer the following question:
How many positioning statements do I need for my financial service firm?

Topics: Inbound Marketing, Marketing Strategy, Inbound Sales, Podcast

Script below:

For this episode we will answer the following question:
How well do I need to know my Buyer Persona?

Topics: Inbound Marketing, Marketing Strategy, Podcast

Script below:

For this episode, we will answer the following question:
What is the difference between strategy and tactic and which one comes first?

Topics: Inbound Marketing, Marketing Strategy, Podcast

Topics: Inbound Marketing, Inbound Sales, Podcast

Here is the script for those who would like to read it:

If you want to be successful with online marketing for your financial service firm, it’s highly important that you understand your inbound marketing metrics.

Topics: Inbound Marketing, Videos