For this episode we will answer the following question:

What are important features of a CRM software that my financial service firm should look out for?

There are several CRM softwares out in the market that it could be quite difficult to narrow it down to the right one for your financial advisors to sell better and faster.

We understand what would be helpful for financial service firms to have inside of a CRM software to not only equip their advisors but also for the entire organization to improve their overall operations.

Here are 5 features that your financial service firm needs in a CRM software.

1. Tracking website interactions:

Knowing which pages prospects visited on your website, what blog articles they have read and the different forms that they filled out will help you understand what information is relevant to them so that your firm’s advisors will know how to lead the conversation.

2. Logging and tracking emails:

Look for a CRM that allows you to log emails into the software directly from your email interface such as Outlook. In addition, the CRM should be able to track email activities such as when the email is opened and what links are clicked within the email.

3. Setting email sequences:

Following up with prospects or leads could be a mundane task and could be quite time consuming. Look for a CRM that allows you to create a sequence of emails that you can schedule to be sent out.

For example, if you are waiting for an agreement to be signed, you can set a sequence of 4 email reminders, with each email sent out 2 days apart.

4. Logging phone calls:

Phone calls are just as important as emails, if not more. Look for a CRM that will allow you to record phone conversations that can be logged in as activity.

If no recording feature is available, look for a CRM that will allow you to log phone call notes to keep track of conversations.

5. Setting and Allocating Tasks:

To make sure that you get work done on time for every contact, it’s important that you can create set tasks from each contact’s profile. You can set deadlines to be notified when a task is due and notes to provide details as needed.

What’s more important is a CRM that allows you to allocate tasks to others within the organization. For example, if Client Services is missing a specific document to process a file, they can set a task for the advisor to retrieve it from the client.

That is all for this episode. If you have any marketing questions that you would like us to answer related to the financial service world, please send them to podcast@bethinkmarketing.com