For this episode we will answer the following question:
How can my financial service firm determine a goal for an email we write to make sure it’s high-performing?
Email is one of the oldest and most powerful tools firms use to engage with potential customers on a deeper level. But as time has passed, it’s become unfortunately common for firms to lose sight of why they’re sending out certain emails and how such emails will even help them achieve their company’s goals.
With plenty of directionless email blasts saturating the financial industry these days, how do you make sure the emails your firm is sending out are truly relevant to your potential customers who receive them while also helping them move forward through the sales process?
It all comes down to making your emails goal-oriented, with a clear purpose and focused on the customer.
