Bethink Marketing Media - Videos & Podcasts

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3 Key Steps that Financial Service Firms Must Apply to Nurture Leads with Email Marketing [Podcast Ep. 14]

Posted by Julia Lin on Jun 12, 2018 8:11:00 AM

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Topics: Inbound Sales, Email Marketing, Podcast

3 Defining Steps Financial Advisors Must Take to Start Sending Better Sales & Marketing Emails [Podcast Ep. 13]

Posted by Andrew Chao Daongam on Jun 5, 2018 8:06:00 AM

For this episode we will answer the following question:
How can I improve my email performance as a Financial Advisor?

As a Financial Advisor, the first thing that you need to be mindful of is that your potential customers may be receiving sales or marketing emails by multiple financial advisors. It is also possible that they have come to a point to easily filter those emails to ignore or delete.

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Topics: Inbound Sales, Email Marketing, Podcast

How Can I Make My Company Story Engaging so that People Will Actually Stop and Listen?

Posted by Julia Lin on May 28, 2018 11:07:00 AM

Scrip Below:

For this episode, we will answer the following question: 
How can I make my company story engaging so that people will actually stop and listen?

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Topics: Marketing Strategy, Inbound Sales, Podcast

How Many Positioning Statements Should My Financial Service Firm Have? [Podcast Ep. 11]

Posted by Andrew Chao Daongam on May 22, 2018 11:02:00 AM

Script Below:

For this episode we will answer the following question:
How many positioning statements do I need for my financial service firm?

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Topics: Inbound Marketing, Marketing Strategy, Inbound Sales, Podcast

How Well Do I Need to Know My Financial Service Firm's Buyer Persona? [Podcast Ep. 10]

Posted by Julia Lin on May 14, 2018 11:02:00 AM

Script below:

For this episode we will answer the following question:
How well do I need to know my Buyer Persona?

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Topics: Inbound Marketing, Marketing Strategy, Podcast

What is the Difference Between Strategy and Tactic and Which One Comes First for Financial Service Firms? [Podcast Ep.9]

Posted by Andrew Chao Daongam on May 7, 2018 11:03:00 AM

Script below:

For this episode, we will answer the following question:
What is the difference between strategy and tactic and which one comes first?

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Topics: Inbound Marketing, Marketing Strategy, Podcast

How Can Financial Advisors Use the Company’s Inbound Marketing Content to Nurture Their Leads? [Podcast Ep.8]

Posted by Andrew Chao Daongam on Apr 30, 2018 11:23:00 AM



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Topics: Inbound Marketing, Inbound Sales, Podcast

What is Inbound Marketing Specifically for Financial Service Firms? [Podcast Ep. 7]

Posted by Andrew Chao Daongam on Apr 23, 2018 11:26:00 AM

Here is the script for those who would like to read it:

For this episode we will answer the following question:
What is Inbound Marketing specifically for financial service firms?

In order to answer that question, we need to first define what is Inbound marketing in general terms.

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Topics: Inbound Marketing, Podcast

How Long Does it Take Before I See Significant Results with Inbound Marketing for My Financial Service Firm?

Posted by Andrew Chao Daongam on Apr 20, 2018 8:06:00 AM

 

Here is the script for those who would like to read it:

For this episode we will answer the following question:
How long does it take before I see significant results with Inbound Marketing for my financial service firm?

If you are expecting a huge dramatic jump in lead generation where you advisors will have an overflow of leads right when you start implementing inbound marketing activities, you will be quite disappointed.

The truth is, Inbound Marketing and most of online marketing activities are not a quick and easy fix. It requires a lot of time, dedication and discipline to reap its benefits.

You may be wondering why other financial investment companies are so convinced with Inbound Marketing and are willing to put a lot of money into it. The reason why they are sold on Inbound marketing is because it shares a lot of similarities with investment solutions.

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Topics: Lead Generation, Inbound Marketing, Podcast

Why Should Financial Service firms implement Inbound Marketing? [Podcast Ep. 5]

Posted by Andrew Chao Daongam on Apr 16, 2018 2:42:00 PM

 

Here is the script for those who would like to read it:

For this episode, we will answer the following question,
Why should financial service firms implement Inbound Marketing?

Marketing is very broad and could be quite expensive to run various campaigns. There is so much that your financial service firm could do to raise awareness of your business but of course everything that you wish to do may cost you an arm and a leg.

I believe that Financial service firms are not succeeding with Marketing because 1, they are not sure how to make it work for their business and 2, they are not spending their marketing budget in the right places.

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Topics: Lead Generation, Inbound Marketing, Podcast